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How are brands associated by users in short videos—A study on the mechanism of user associations with brand placements in short videos based on signal theory
The emergence of short video platforms has opened new avenues and opportunities for brand marketing. This paper investigates the mechanisms of brand dissemination in short videos, examining strategies for fostering brand associations to fulfill communication objectives. Drawing on signal theory, the study identifies the perceived value of short videos as the source of signals, with brand value and transparency serving as mediating factors, and brand association as the outcome. The research employs hypothesis testing and model building, supplemented by analysis of 560 valid questionnaires from research platforms, to scrutinize these mechanisms. Findings suggest that brand transparency and value effectively mediate the relationship between the perceived value and brand association, with brand transparency also mediating between perceived personality, utility, and brand association. Finally, this paper outlines management implications and acknowledges limitations based on the results.
A national survey of career development according to gender and subspecialties among cardiologists in Japan
Background Training opportunities, work satisfaction, and the factors that influence them according to gender and subspecialties are understudied among Japanese cardiologists. Methods We investigated the career development of Japanese cardiologists with an e-mail questionnaire. Feelings of inequality in training opportunities, work dissatisfaction, and reasons were assessed by examining the cardiologists’ gender and invasiveness of subspecialties. Results Responses were received from 2,566 cardiologists. Female cardiologists were underrepresented in invasive subspecialties compared to males (14.2% vs. 85.8%, p<0.0001). In both invasive and non-invasive subspecialties, female cardiologists felt more inequality in training opportunities than males (invasive: 50.0% vs. 36.2%, non-invasive: 41.6% vs. 30.9%, p<0.001, respectively) and were less satisfied with their work (invasive: 26.0% vs. 18.3%, non-invasive: 24.7% vs. 14.7%, p = 0.001, respectively). Although female cardiologists in invasive subspecialties did not feel significantly more inequal and dissatisfied than those in non-invasive subspecialties (p = 0.063 and p = 0.758, respectively), male cardiologists in invasive subspecialties felt more inequal and dissatisfied than those in non-invasive subspecialties (p = 0.015 and p = 0.040, respectively). Female cardiologists were more influenced by gender bias and family issues for inequality in training opportunities (p = 0.0001, respectively), whereas male cardiologists were likely to be affected by specifications of belonging hospitals. Both genders felt dissatisfied when their expectations were unmet and they were overworked. Conclusions Female cardiologists felt more inequality regarding training opportunities and dissatisfaction with career development than male cardiologists in both the invasive and non-invasive subspecialties. Diversity support is warranted for achieving satisfying career course regardless of gender and subspecialty.
Geochemical exploration of rare earth element resources in highland karstic bauxite deposits in the Sierra de Bahoruco, Pedernales Province, Southwestern Dominican Republic
This study investigates the geochemical characteristics of rare earth elements (REEs) in highland karstic bauxite deposits located in the Sierra de Bahoruco, Pedernales Province, Dominican Republic. These deposits, formed through intense weathering of volcanic material, represent a potentially valuable REE resource for the nation. Surface and subsurface soil samples were analyzed using portable X-ray fluorescence (pXRF) and a NixPro 2 color sensor validated with inductively coupled plasma optical emission spectrometry (ICP-OES). We employed compositional data analysis (CoDA) and machine learning models to estimate total REE concentrations, demonstrating that pXRF and the color sensor, when properly calibrated, are effective tools for remote geochemical exploration. The results reveal that REE concentrations increase with depth and elevation, with light REEs (LREEs) dominating the profiles. The correlation of REE concentrations with morphological soil development suggests that higher-altitude areas are enriched in REEs due to progressive weathering processes. The study also shows a strong relationship between REE concentrations and environmental factors such as latitude and elevation. While pXRF provided reliable estimates of total REE concentrations, to our surprise, the NixPro2 color sensor proved similarly accurate. The research emphasizes the practical value of the x-ray and color sensors for remote exploration, provided that a well-explored, robust calibration is performed to account for site-specific variability. These findings contribute to understanding the geochemical distribution of REEs in karstic bauxite deposits and highlight the potential for further exploration in remote, high-altitude regions. Future research should explore using these and other portable sensors, singly or combined, to predict REE speciation, for expediting information related to the environmentally sustainable extractability and potential economic feasibility of resources in expeditionary locations.
Plasma neutrophil gelatinase-associated lipocalin as a single test rule out biomarker for acute kidney injury: A cross-sectional study in patients admitted to the emergency department
Objectives Acute kidney injury (AKI) is a syndrome with high mortality and morbidity in part due to delayed recognition based on changes in creatinine. A marker for AKI based on a single measurement is needed and therefore the performance of a single measurement of plasma neutrophil gelatinase-associated lipocalin (pNGAL) to predict AKI in patients admitted to the emergency department was tested. Methods Samples from the Triage study which included 6005 consecutive adult patients admitted to the emergency department were tested for pNGAL. The optimal cutoff for pNGAL was determined by the AUC and compared to AKI based on creatinine using different estimations of the premorbid kidney function. Results In 4833 patients, two or more plasma creatinine (pCr) measurements were available allowing the detection of AKI. The highest prevalence of AKI (10%) was found when defining AKI as an increase in pCr ≥26.5 μmol/L from the prior year’s mean pCr. At these conditions the AUC for pNGAL to predict AKI was 85% giving an optimal cutoff of 142.5 ng/mL with a negative predictive value of 0.96, a positive predictive value of 0.35, a specificity of 0.87 and a sensitivity of 0.70. Conclusion The study illustrates that the value of a single measurement of pNGAL is primarily in excluding AKI whereas it`s poorer in predicting the presence of AKI. When diagnosing AKI with pCr the optimal baseline pCr level is the mean of available pCr (mb-pCr) measurements from up to a year prior to the current event.
Experimental investigation on mechanical properties and strength criteria of frozen soft rock
Excavation of underground engineering structures involving deeply buried water-rich soft rocks is generally carried out using the artificial freezing method. A series of undrained uniaxial and triaxial shear and creep tests were conducted on soft rocks under different confining pressures (0, 0.2, 0.5, and 1.0 MPa) at different freezing temperatures (room temperature, -5°C, -10°C, and -15°C). Test results indicate that the frozen soft rocks show strain softening characteristics. The stress—strain curve changes from a straight line to a curve as deviatoric stress constantly increases, while it decreases abruptly after the deviatoric stress reaches the peak and is slightly affected by the freezing temperature. At the same temperature, shear strength increases at a rate of 5.6 MPa/°C with increasing confining pressure; as freezing temperature decreases, the shear strength increases at 0.34 MPa/°C, and cohesion increases at 0.6 MPa/°C. Under the same confining pressure, the failure strain of soft rock decreases with the decrease of temperature. The Mohr-Coulomb (M-C) criterion can accurately describe the failure process of frozen soft rocks in the pre-peak stage, with a correlation coefficient greater than 0.98. Within the test stress range, soft rocks display attenuated stable creep deformation. Acoustic emission (AE) tests were conducted to further verify that the soft rocks show shear failure under load, with a shear plane showing an angle of 45° with the horizontal. The research findings provide technical support and theoretical reference for studying rock mechanical properties as well as for designing and carrying out underground freezing of rocks in a low-temperature environment.
Fractional and stochastic modeling of breast cancer progression with real data validation
This study presents a novel approach to modeling breast cancer dynamics, one of the most significant health threats to women worldwide. Utilizing a piecewise mathematical framework, we incorporate both deterministic and stochastic elements of cancer progression. The model is divided into three distinct phases: (1) initial growth, characterized by a constant-order Caputo proportional operator (CPC), (2) intermediate growth, modeled by a variable-order CPC, and (3) advanced stages, capturing stochastic fluctuations in cancer cell populations using a stochastic operator. Theoretical analysis, employing fixed-point theory for the fractional-order phases and Ito calculus for the stochastic phase, establishes the existence and uniqueness of solutions. A robust numerical scheme, combining the nonstandard finite difference method for fractional models and the Euler-Maruyama method for the stochastic system, enables simulations of breast cancer progression under various scenarios. Critically, the model is validated against real breast cancer data from Saudi Arabia spanning 2004-2016. Numerical simulations accurately capture observed trends, demonstrating the model’s predictive capabilities. Further, we investigate the impact of chemotherapy and its associated cardiotoxicity, illustrating different treatment response scenarios through graphical representations. This piecewise fractional-stochastic model offers a powerful tool for understanding and predicting breast cancer dynamics, potentially informing more effective treatment strategies.
Correction to “Dioxane Bridge Formation during the Biosynthesis of Spectinomycin Involves a Twitch Radical <i>S</i>-Adenosyl Methionine Dehydrogenase That May Have Evolved from an Epimerase”
Effects of kinesio taping on lower limb biomechanical characteristics during dynamic postural control tasks in individuals with chronic ankle instability
Purpose Previous studies have demonstrated significant biomechanical differences between individuals with chronic ankle instability (CAI) and healthy controls during the Y-balance test. This study aimed to examine the effects of kinesio taping (KT) on lower limb biomechanical characteristics during the Y-balance anterior reach task in individuals with CAI. Methods A total of 30 participants were recruited, comprising 15 individuals with CAI and 15 healthy controls. All participants were randomly assigned three taping conditions: no taping (NT), placebo taping (PT), and KT, followed by the Y-balance anterior reach task. Each condition was separated by one-week intervals. Kinematic and kinetic data of the lower limbs during the movement phase were collected using the Vicon motion capture system (Vicon, T40, 200 Hz) and two Kistler force platforms (Kistler, 1000 Hz). Results KT significantly improved the Y-balance anterior reach distance (P = 0.003) and peak ankle eversion angle (P = 0.019) compared to NT. Additionally, KT resulted in increased peak knee flexion angle (P = 0.002, P = 0.011) and peak ankle dorsiflexion angle (P <0.001, P = 0.005) relative to both NT and PT. KT also significantly reduced mediolateral center of pressure (COP) displacement (P = 0.001) and average velocity of mediolateral COP displacement (P = 0.033) in comparison to NT. Furthermore, KT decreased mediolateral center of gravity displacement (P = 0.002, P = 0.003) relative to both NT and PT. Conclusion KT significantly improved abnormal ankle posture by promoting greater ankle dorsiflexion and eversion angles. Additionally, KT reduced mediolateral COP displacement and average velocity to improve postural stability. These changes may contribute to reduced risk of ankle sprains. Therefore, KT may serve as an effective tool for managing recurrent ankle sprains in individuals with CAI.
The advantages of lexicon-based sentiment analysis in an age of machine learning
Assessing whether texts are positive or negative—sentiment analysis—has wide-ranging applications across many disciplines. Automated approaches make it possible to code near unlimited quantities of texts rapidly, replicably, and with high accuracy. Compared to machine learning and large language model (LLM) approaches, lexicon-based methods may sacrifice some in performance, but in exchange they provide generalizability and domain independence, while crucially offering the possibility of identifying gradations in sentiment. We demonstrate the strong performance of lexica using MultiLexScaled, an approach which averages valences across a number of widely-used general-purpose lexica. We validate it against benchmark datasets from a range of different domains, comparing performance against machine learning and LLM alternatives. In addition, we illustrate the value of identifying fine-grained sentiment levels by showing, in an analysis of pre- and post-9/11 British press coverage of Muslims, that binarized valence metrics give rise to different (and erroneous) conclusions about the nature of the post-9/11 shock as well as about differences between broadsheet and tabloid coverage. The code to apply MultiLexScaled is available online.
Clinical and psychosocial context of HIV perinatally infected young mothers in Harare, Zimbabwe: A longitudinal mixed-methods study
Background The lives of adolescents and young people living with HIV (LHIV) are dominated by complex psychological and social stressors. These may be more pronounced among those perinatally infected. This longitudinal mixed-methods study describes the clinical and psychosocial challenges faced by HIV perinatally infected young mothers in Harare, Zimbabwe to inform tailored support. Methods HIV perinatally infected young mothers were recruited in 2013 and followed up in 2019. In 2013, they completed a structured interview, clinical examination, psychological screening and had viral load and drug resistance testing. A subset completed in-depth interviews (n = 10). In 2019, they were re-interviewed and had viral load testing. Data were analyzed using STATA 15.0. and thematic analysis. Results Nineteen mothers aged 17–24 years were recruited in 2013. Eleven (57.9%) were successfully recontacted in 2019; 3 had died, 2 had relocated and 3 were untraceable. In 2013, all 19 mothers were taking antiretroviral therapy (median duration 8 years, range 2–11 years) and median CD4 count was 524 (IQR 272). In 2013, eight mothers (42.1%) had virological failure (≥1000 copies/ml) (3 of whom subsequently died) and 7 (36.8%) had evidence of drug resistance. In 2019, the proportion with virological failure was 2/11 (18.1%). Six of 11 (54.5%) had switched to second line therapy. In 2013, 64.3% were at risk of common mental disorder and this risk was higher at follow-up (72.7%). Qualitative data highlighted three pertinent themes: HIV status disclosure, adherence experiences and, social and emotional support. Conclusions Findings from this study underscore the significant clinical, social and psychological challenges faced by perinatally infected young mothers. The high rates of virological failure, drug resistant mutations, mental health issues and mortality observed in this population indicate the need for tailored and comprehensive health and support services to assist these young mothers.
Experimental analysis of genetic algorithm-enhanced PI controller for power optimization in multi-rotor variable-speed wind turbine systems
Modelling mixed crop-livestock systems and climate impact assessment in sub-Saharan Africa
Abstract Climate change significantly challenges smallholder mixed crop-livestock (MCL) systems in sub-Saharan Africa (SSA), affecting food and feed production. This study enhances the SIMPLACE modeling framework by incorporating crop-vegetation-livestock models, which contribute to the development of sustainable agricultural practices in response to climate change. Applying such a framework in a domain in West Africa (786,500 km 2 ) allowed us to estimate the changes in crop (Maize, Millet, and Sorghum) yield, grass biomass, livestock numbers, and greenhouse gas emission in response to future climate scenarios. We demonstrate that this framework accurately estimated the key components of the domain for the past (1981–2005) and enables us to project their future changes using dynamically downscaled Global Circulation Model (GCM) projections (2020–2050). The results demonstrate that in the future, the northern part of the study area will likely experience a significant decline in crop biomass (up to -56%) and grass biomass (up to -57%) production leading to a decrease in livestock numbers (up to -43%). Consequently, this will impact total emissions (up to -47% CH 4 ) and decrease of -41% in milk production, and − 47% in meat production concentrated in the Sahelian zone. Whereas, in pockets of the Sudanian zone, an increase in livestock population and CH 4 emission of about + 24% has been estimated, indicating that variability in climate change impact is amplifying with no consistent pattern evident across the study domain.