Understanding purchase intention for genAI-enabled museum cultural and creative products using a SOR model
M
Mingxi Shi
Q
Qihan Guo
H
He Li
K
Kyoungyong Lee
Article Details
Journal
Scientific Reports
Volume / Issue
Vol. 16, Issue 1
Published
January 20, 2026
ISSN
2045-2322
Publisher
Nature Portfolio
Authors (4)
M
Mingxi Shi
Q
Qihan Guo
H
He Li
K
Kyoungyong Lee
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