The spatial distribution characteristics and influencing factors of key villages in rural tourism in China

J Jiqiang Niu H Hao Guo W Weichun He F Feng Xu (Faculty of Pharmaceutical Sciences) G Guangyu Zhang

Abstract

Rural tourism key villages in China serve as critical nodes driving the development of rural tourism. Based on a dataset of 1,195 key villages, this study employs Ripley’s K-function and geographic detector methods to investigate their spatial distribution patterns and influencing factors. The findings reveal: ① The spatial distribution of rural tourism key villages demonstrates a strong directional alignment toward major cities and tourist attractions; ② Significant regional disparities exist in aggregation scales, with the eastern region exhibiting a substantially higher concentration than the central and western regions; ③ Both natural environmental factors and socio-economic factors influence rural tourism key villages, with road network density, river network density, and per capita disposable income exerting the most pronounced effects. These results provide valuable theoretical insights and practical guidance for the differentiated development and rural revitalization of key villages in China’s rural tourism sector.

Article Details

Journal PLoS ONE
Volume / Issue Vol. 20, Issue 8
Published August 19, 2025
Pages e0330486
ISSN 1932-6203
Publisher Public Library of Science

Journal Info

PLoS ONE

Public Library of Science

ISSN: 1932-6203 Open Access Health Sciences

Authors (5)

J

Jiqiang Niu

H

Hao Guo

W

Weichun He

F

Feng Xu

Faculty of Pharmaceutical Sciences

G

Guangyu Zhang