The role of user participation and psychological distance in consumer brand attitudes in gamified marketing
X
Xiaolin Li
(Energy and Environmental Directorate, Pacific Northwest National Laboratory)
Y
Yilun Xie
G
Guofeng Dong
Q
Qianwei Xiao
W
Weichun Xue
Article Details
Journal
Scientific Reports
Volume / Issue
Vol. 15, Issue 1
Published
January 02, 2025
ISSN
2045-2322
Publisher
Nature Portfolio
Authors (5)
X
Xiaolin Li
Energy and Environmental Directorate, Pacific Northwest National Laboratory
Y
Yilun Xie
G
Guofeng Dong
Q
Qianwei Xiao
W
Weichun Xue
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