Substance over superficiality: how influencer credibility attributes drive social commerce purchase intentions of vietnamese youth

N Nguyen Ngoc Dan Thanh N Nguyen Ngoc My Nhung T Tran Ngoc Bao Tran C Chap Nguyen Phuong Vy N Nguyen Hoang Yen Nhi L Ly Anh Thu

Article Details

Volume / Issue Vol. 16, Issue 1
Published May 06, 2026
ISSN 2045-2322
Publisher Nature Portfolio

Journal Info

Scientific Reports

Nature Portfolio

ISSN: 2045-2322 Open Access Life Sciences

Authors (6)

N

Nguyen Ngoc Dan Thanh

N

Nguyen Ngoc My Nhung

T

Tran Ngoc Bao Tran

C

Chap Nguyen Phuong Vy

N

Nguyen Hoang Yen Nhi

L

Ly Anh Thu