Sattar Buksh Cafe vs Starbucks Coffee Trademark Dispute of Pakistan

Abstract

This study examines the trademark dispute between global coffee chain Starbucks and the Pakistani café Sattar Buksh. The matter, resolved without formal litigation, highlights the intricate relationship between trademark law, the concepts of dilution and parody, and the tension between brand protection and cultural expression. By adopting a parody-based strategy in its name and visual branding, Sattar Buksh attracted local market attention, ultimately prompting legal action from Starbucks. This research explores the positions of both parties, the applicable provisions of Pakistan’s Trademarks Ordinance, 2001, and the wider implications of such disputes for intellectual property rights in emerging economies.