Promotion of Library Services and Activities through Media: A Case Study of Social Media Platform

Abstract

The purpose of the study is to explore and evaluate how social media platforms can effectively promote library services and activities, enhance use engagement and improve awareness among students through strategic content creation, distribution and feedback-driven assessment. The advancement of information and communication technology (ICT) has significantly transformed traditional library services into more dynamic, user-centric systems. Ine of the most impactful developments is the integration of social media into library operations. Social media platform such as Facebook, X (Twitter), Instagram and YouTube etc. have emerged as powerful tools for the collection, promotion and dissemination of information. Libraries are increasingly adopting these platforms to interact with users, share resources, conduct virtual events and promote library services.