Perceived quality symbols in short-video social media drive ski tourism behavior

Q Qi Yang T Tingting Zhang (State Key Laboratory of Bioinspired Interfacial Materials Science, Innovation Center for Chemical Science, College of Chemistry Chemical Engineering and Materials Science) I Irina Mukambaeva N Nurbek Mukambaev

Article Details

Volume / Issue Vol. 15, Issue 1
Published August 21, 2025
ISSN 2045-2322
Publisher Nature Portfolio

Journal Info

Scientific Reports

Nature Portfolio

ISSN: 2045-2322 Open Access Life Sciences

Authors (4)

Q

Qi Yang

T

Tingting Zhang

State Key Laboratory of Bioinspired Interfacial Materials Science, Innovation Center for Chemical Science, College of Chemistry Chemical Engineering and Materials Science

I

Irina Mukambaeva

N

Nurbek Mukambaev