People in more individualist cultures are more motivated to make others feel better

S Shir Ginosar Yaari (Department of Psychology, The Hebrew University of Jerusalem) Y Yulia Chentsova-Dutton (Department of Psychology, Georgetown University) M Michaela Riediger (Department of Developmental Psychology, Friedrich Schiller University Jena) A Antje Rauers (Department of Developmental Psychology, Friedrich Schiller University Jena) M Min Young Kim (Department of Psychology, Keimyung University) Y Yuri Miyamoto (Graduate School of Social Sciences, Hitotsubashi University) A Allon Vishkin (Faculty of Data and Decision Sciences, Technion—Israel Institute of Technology) J Julia Anne Freitag (Department of Developmental Psychology, Friedrich Schiller University Jena) J Jan Cieciuch (Department of Human Sciences, Vizja University) M Mariana Gurevich (Department of Psychology, The Hebrew University of Jerusalem) M Maria Padun (Institute of Psychology, Russian Academy of Sciences) N Nevin Solak (Department of Psychology, Hacettepe University) X Xiaoqin Wang J Jiang Qiu (Department of Psychology, Zhejiang Normal University) A Aldo Alvarez-Risco (Facultad de Administración y Negocios, Universidad Tecnológica del Perú) A Alessandro Alberto Rossi (Department of Philosophy, Sociology, Education and Applied Psychology, University of Padua) Y Yaniv Hanoch (Wolverhampton Business School, Faculty of Arts, Business and Social Science, University of Wolverhampton) Y Yukiko Uchida (Institute for the Future of Human Society, Kyoto University) C Claudio Vaz Torres (Department of Basic Psychological Processes, University of Brasilia) T Thiago Gomes Nascimento (Department of Basic Psychological Processes, University of Brasilia) A Asghar Afshar Jahanshahi (IPADE Business School) R Rakesh Singh (Department of Research, Transcultural Psychosocial Organization Nepal) B Babita Singh (Department of Psychiatry Nursing, National Medical College) S Shanmukh V. Kamble (Department of Psychology, Karnatak University) S Sieun An (Department of Psychology, Fayetteville State University) V Vivian Dzokoto (Department of Psychology, Virginia Commonwealth University) A Adote Anum (Department of Psychology, University of Ghana) S Stefania Mannarini (Department of Philosophy, Sociology, Education and Applied Psychology, University of Padua) M María Isabel Huerta-Carvajal (Marketing Department, Universidad de las Américas Puebla) E Erika Galindo-Bello (Marketing Department, Universidad de las Américas Puebla) V Verónica Janneth García Ibarra (Carrera de Administración de Empresas, Universidad Politécnica Estatal Del Carchi) A Arobindu Dash (Department of Social Sciences, International University of Business Agriculture and Technology) M Maya Tamir (Department of Psychology, The Hebrew University of Jerusalem)

Abstract

In many Western cultures, trying to make others feel better is considered critical for psychological health and social relationships. However, given that people think about emotions and relationships differently across cultures, the desirability, means, and benefits of making others feel better may also vary by culture. In two multicountry survey studies (Study 1: N = 3,154, 13 countries; Study 2: N = 3,503, 17 countries) and in a daily dairy study (Study 3: N = 243, 2 countries), we assessed motivation and strategies used for influencing others’ and one’s own emotions. To test whether potential cross-cultural differences in motivation and strategies in emotion regulation are unique to social interactions, we compared cultural differences in making others feel better to making oneself feel better. Across studies, cultural differences in influencing others’ emotions were greater than those in influencing one’s own emotions. Members of more individualist (vs. collectivist) cultures were more motivated to make others (but not themselves) feel better, were more likely to express care and less likely to encourage others to suppress their emotions or to ruminate. These patterns, in turn, were linked to an index of relationship closeness in an individualist (but not a collectivist) culture. These findings suggest that helping others feel better may not be equally desirable across cultures.

Article Details

Volume / Issue Vol. 123, Issue 27
Published July 07, 2026
ISSN 0027-8424
Publisher National Academy of Sciences

Authors (33)

S

Shir Ginosar Yaari

Department of Psychology, The Hebrew University of Jerusalem

Y

Yulia Chentsova-Dutton

Department of Psychology, Georgetown University

M

Michaela Riediger

Department of Developmental Psychology, Friedrich Schiller University Jena

A

Antje Rauers

Department of Developmental Psychology, Friedrich Schiller University Jena

M

Min Young Kim

Department of Psychology, Keimyung University

Y

Yuri Miyamoto

Graduate School of Social Sciences, Hitotsubashi University

A

Allon Vishkin

Faculty of Data and Decision Sciences, Technion—Israel Institute of Technology

J

Julia Anne Freitag

Department of Developmental Psychology, Friedrich Schiller University Jena

J

Jan Cieciuch

Department of Human Sciences, Vizja University

M

Mariana Gurevich

Department of Psychology, The Hebrew University of Jerusalem

M

Maria Padun

Institute of Psychology, Russian Academy of Sciences

N

Nevin Solak

Department of Psychology, Hacettepe University

X

Xiaoqin Wang

J

Jiang Qiu

Department of Psychology, Zhejiang Normal University

A

Aldo Alvarez-Risco

Facultad de Administración y Negocios, Universidad Tecnológica del Perú

A

Alessandro Alberto Rossi

Department of Philosophy, Sociology, Education and Applied Psychology, University of Padua

Y

Yaniv Hanoch

Wolverhampton Business School, Faculty of Arts, Business and Social Science, University of Wolverhampton

Y

Yukiko Uchida

Institute for the Future of Human Society, Kyoto University

C

Claudio Vaz Torres

Department of Basic Psychological Processes, University of Brasilia

T

Thiago Gomes Nascimento

Department of Basic Psychological Processes, University of Brasilia

A

Asghar Afshar Jahanshahi

IPADE Business School

R

Rakesh Singh

Department of Research, Transcultural Psychosocial Organization Nepal

B

Babita Singh

Department of Psychiatry Nursing, National Medical College

S

Shanmukh V. Kamble

Department of Psychology, Karnatak University

S

Sieun An

Department of Psychology, Fayetteville State University

V

Vivian Dzokoto

Department of Psychology, Virginia Commonwealth University

A

Adote Anum

Department of Psychology, University of Ghana

S

Stefania Mannarini

Department of Philosophy, Sociology, Education and Applied Psychology, University of Padua

M

María Isabel Huerta-Carvajal

Marketing Department, Universidad de las Américas Puebla

E

Erika Galindo-Bello

Marketing Department, Universidad de las Américas Puebla

V

Verónica Janneth García Ibarra

Carrera de Administración de Empresas, Universidad Politécnica Estatal Del Carchi

A

Arobindu Dash

Department of Social Sciences, International University of Business Agriculture and Technology

M

Maya Tamir

Department of Psychology, The Hebrew University of Jerusalem