Partisan differences in healthcare decision-making: Evidence from a vaccine experiment

B Brandyn F. Churchill X Xiaoxue Sherry Gao R Rong Rong

Abstract

Policymakers use information campaigns to alter health behaviors, but their effectiveness depends on how the information compares to viewers’ initial beliefs and their perceptions of its value. In August 2024, we experimentally tested whether political identity influenced how individuals responded to information about the COVID-19 vaccine. Our sample included 288 self-identified Democrats and 291 self-identified Republicans. We found that Democrats and Republicans similarly overestimated the frequency and severity of COVID-19 infections, as well as the vaccination rate. Participants were not better at predicting the COVID-19 experiences of their concordant party. However, participants who learned they underestimated the discordant party vaccination rate were more likely to report an intent to receive a COVID-19 vaccine.

Article Details

Journal PLoS ONE
Volume / Issue Vol. 21, Issue 7
Published July 20, 2026
Pages e0352319
ISSN 1932-6203
Publisher Public Library of Science

Journal Info

PLoS ONE

Public Library of Science

ISSN: 1932-6203 Open Access Health Sciences

Authors (3)

B

Brandyn F. Churchill

X

Xiaoxue Sherry Gao

R

Rong Rong