Measuring population heterogeneity requires heterogeneous populations
A
Antonia Krefeld-Schwalb
(Rotterdam School of Management, Department of Marketing Management, Erasmus University)
X
Xuwen Hua
(Columbia Business School, Marketing Division, Columbia University)
E
Eric J. Johnson
(Columbia Business School, Marketing Division, Columbia University)
Article Details
Volume / Issue
Vol. 122, Issue 8
Published
February 25, 2025
ISSN
0027-8424
Publisher
National Academy of Sciences
Journal Info
Proceedings of the National Academy of Sciences
National Academy of Sciences
ISSN: 0027-8424 Life Sciences
Authors (3)
A
Antonia Krefeld-Schwalb
Rotterdam School of Management, Department of Marketing Management, Erasmus University
X
Xuwen Hua
Columbia Business School, Marketing Division, Columbia University
E
Eric J. Johnson
Columbia Business School, Marketing Division, Columbia University
Related Articles from this Journal
Nature’s antivenom: Combinations of conserved rattlesnake serum metalloproteinase inhibitors block the lethal action of viper venoms
Sean B. Carroll, Fiona P. Ukken et al.
Aug 2026
10.1073/pnas.2612168123
Accelerating <i>Campylobacter</i> zoonosis in the Anthropocene
Oakem J. Kyne, Bridget S. Penman et al.
Aug 2026
10.1073/pnas.2609969123
Global threat exposure of islands in a changing world
Clara Marino, Martin Philippe-Lesaffre et al.
Aug 2026
10.1073/pnas.2534106123
A wearable patch for continuous levodopa monitoring in sweat: Towards exertion and power-free pharmacodynamic assessment in Parkinson’s disease
Tamoghna Saha, Muhammad Inam Khan et al.
Aug 2026
10.1073/pnas.2610453123
Energy prioritization and neurometabolic scaling in a social insect brain
Zach N. Coto, Dajia Ye et al.
Aug 2026
10.1073/pnas.2605431123