KNOWLEDGE ON CLIENT VIGILANCE OF GREEN PROMOTION IN BENGALURU

Abstract

The term green Promotion refers to the planning, development and promotion of products or services that satisfy the needs of consumers for quality, output, prices and services without a negative effect on the environment with regard to the use of raw material, the consumption of energy, etc. The objective of this research is to induce an insight about the attention of green Promotion. This paper analysis the awareness of green Promotion in the minds of the consumers with reference to Bengaluru suburbs. Simple random sampling method was used in collecting the primary data. The findings depict that 74.3% of the consumers are willing to pay more for the green products.