Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
C
Chengdan Luo
N
Nurul Ain Mohd Hasan
A
Abdul Mua’ti Zamri bin Ahmad
G
Guosheng Lei
Article Details
Journal
Scientific Reports
Volume / Issue
Vol. 15, Issue 1
Published
May 13, 2025
ISSN
2045-2322
Publisher
Nature Portfolio
Authors (4)
C
Chengdan Luo
N
Nurul Ain Mohd Hasan
A
Abdul Mua’ti Zamri bin Ahmad
G
Guosheng Lei
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