Impacts of message sensation value and message appeal on viewer responses to YouTube anti-bullying videos

W Wen-Chi Wu M Meng-Jung Lee H Hsi-Ping Nieh

Article Details

Volume / Issue Vol. 15, Issue 1
Published March 24, 2025
ISSN 2045-2322
Publisher Nature Portfolio

Journal Info

Scientific Reports

Nature Portfolio

ISSN: 2045-2322 Open Access Life Sciences

Authors (3)

W

Wen-Chi Wu

M

Meng-Jung Lee

H

Hsi-Ping Nieh