Evaluating celebrity influence on brand attention, emotion, and memory

N Noela Michael T Thomas Zoëga Ramsøy I Ian Michael

Article Details

Volume / Issue Vol. 16, Issue 1
Published February 14, 2026
ISSN 2045-2322
Publisher Nature Portfolio

Journal Info

Scientific Reports

Nature Portfolio

ISSN: 2045-2322 Open Access Life Sciences

Authors (3)

N

Noela Michael

T

Thomas Zoëga Ramsøy

I

Ian Michael