AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail
F
Fawaz Khaled Alarfaj
M
Mohamed Badouch
H
Hikmat Ullah Khan
M
Mehdi Boutaounte
Article Details
Journal
Scientific Reports
Volume / Issue
Vol. 16, Issue 1
Published
May 04, 2026
ISSN
2045-2322
Publisher
Nature Portfolio
Authors (4)
F
Fawaz Khaled Alarfaj
M
Mohamed Badouch
H
Hikmat Ullah Khan
M
Mehdi Boutaounte
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