A study on the causes of viewers’ non-continuous following intention in tourism live streaming
L
Liu Ding
G
Guopeng Xiang
M
Mixiang Peng
F
Fengyu Bi
Article Details
Journal
Scientific Reports
Volume / Issue
Vol. 15, Issue 1
Published
March 10, 2025
ISSN
2045-2322
Publisher
Nature Portfolio
Authors (4)
L
Liu Ding
G
Guopeng Xiang
M
Mixiang Peng
F
Fengyu Bi
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