A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized

A Angela L. Duckworth (Department of Psychology, University of Pennsylvania) A Ahra Ko (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) K Katherine L. Milkman (Department of Operations, Information and Decisions, The Wharton School, University of Pennsylvania) J Joseph S. Kay (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) E Eugen Dimant (Center for Social Norms and Behavioral Dynamics, University of Pennsylvania) D Dena M. Gromet (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) A Aden Halpern (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) Y Youngwoo Jung (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) M Madeline K. Paxson (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) R Ramon A. Silvera Zumaran (Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania) R Ron Berman (Department of Marketing, The Wharton School, University of Pennsylvania) I Ilana Brody (Anderson School of Management, University of California Los Angeles) C Colin F. Camerer (Division of the Humanities and Social Sciences, California Institute of Technology) E Elizabeth A. Canning (Department of Psychology, Washington State University) H Hengchen Dai (Anderson School of Management, University of California Los Angeles) M Marcos Gallo (Division of the Humanities and Social Sciences, California Institute of Technology) H Hal E. Hershfield (Anderson School of Management, University of California Los Angeles) M Matthew D. Hilchey (Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto) A Ariel Kalil (Harris School of Public Policy, University of Toronto) K Kathryn M. Kroeper (Department of Psychology, Sacred Heart University) A Amy Lyon (School of Business and Social Sciences, Colby-Sawyer College) B Benjamin S. Manning (Sloan School of Management, Massachusetts Institute of Technology) N Nina Mazar (Department of Marketing, Questrom School of Business, Boston University) M Michelle Michelini (Harris School of Public Policy, University of Toronto) S Susan E. Mayer (Harris School of Public Policy, University of Toronto) M Mary C. Murphy (Department of Psychological and Brain Sciences, Indiana University) P Philip Oreopoulos (Department of Economics, University of Toronto) S Sharon E. Parker (Consultant) R Renante Rondina (Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto) D Dilip Soman (Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto) C Christophe Van den Bulte (Department of Marketing, The Wharton School, University of Pennsylvania)

Abstract

In response to the alarming recent decline in US math achievement, we conducted a national megastudy in which 140,461 elementary school teachers who collectively taught 2,992,027 students were randomly assigned to receive a variety of behaviorally informed email nudges aimed at improving students’ progress in math. Specifically, we partnered with the nonprofit educational platform Zearn Math to compare the impact of 15 different interventions with a reminder-only megastudy control condition. All 16 conditions entailed weekly emails delivered to teachers over 4-wk in the fall of 2021. The best-performing intervention, which encouraged teachers to log into Zearn Math for an updated report on how their students were doing that week, produced a 5.06% increase in students’ math progress (3.30% after accounting for the winner’s curse). In exploratory analyses, teachers who received any behaviorally informed email nudge (vs. a reminder-only megastudy control) saw their students’ math progress boosted by an average of 1.89% during the 4-wk intervention period; emails referencing personalized data (i.e., classroom-specific statistics) outperformed emails that did not by 2.26%. While small in size, these intervention effects were consistent across school socioeconomic status and school type (public, private, etc.) and, further, persisted in the 8-wk post-intervention period. Collectively, these findings underscore both how difficult it is to change behavior and the need for large-scale, rigorous, empirical research of the sort undertaken in this megastudy.

Article Details

Volume / Issue Vol. 122, Issue 13
Published April 01, 2025
ISSN 0027-8424
Publisher National Academy of Sciences

Authors (31)

A

Angela L. Duckworth

Department of Psychology, University of Pennsylvania

A

Ahra Ko

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

K

Katherine L. Milkman

Department of Operations, Information and Decisions, The Wharton School, University of Pennsylvania

J

Joseph S. Kay

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

E

Eugen Dimant

Center for Social Norms and Behavioral Dynamics, University of Pennsylvania

D

Dena M. Gromet

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

A

Aden Halpern

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

Y

Youngwoo Jung

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

M

Madeline K. Paxson

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

R

Ramon A. Silvera Zumaran

Behavior Change for Good Initiative, The Wharton School and the School of Arts and Sciences, University of Pennsylvania

R

Ron Berman

Department of Marketing, The Wharton School, University of Pennsylvania

I

Ilana Brody

Anderson School of Management, University of California Los Angeles

C

Colin F. Camerer

Division of the Humanities and Social Sciences, California Institute of Technology

E

Elizabeth A. Canning

Department of Psychology, Washington State University

H

Hengchen Dai

Anderson School of Management, University of California Los Angeles

M

Marcos Gallo

Division of the Humanities and Social Sciences, California Institute of Technology

H

Hal E. Hershfield

Anderson School of Management, University of California Los Angeles

M

Matthew D. Hilchey

Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto

A

Ariel Kalil

Harris School of Public Policy, University of Toronto

K

Kathryn M. Kroeper

Department of Psychology, Sacred Heart University

A

Amy Lyon

School of Business and Social Sciences, Colby-Sawyer College

B

Benjamin S. Manning

Sloan School of Management, Massachusetts Institute of Technology

N

Nina Mazar

Department of Marketing, Questrom School of Business, Boston University

M

Michelle Michelini

Harris School of Public Policy, University of Toronto

S

Susan E. Mayer

Harris School of Public Policy, University of Toronto

M

Mary C. Murphy

Department of Psychological and Brain Sciences, Indiana University

P

Philip Oreopoulos

Department of Economics, University of Toronto

S

Sharon E. Parker

Consultant

R

Renante Rondina

Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto

D

Dilip Soman

Behavioural Economics in Action at Rotman, Rotman School of Management, University of Toronto

C

Christophe Van den Bulte

Department of Marketing, The Wharton School, University of Pennsylvania