Ali Alqazzaz, Zunaira Anwar, Mahmood ul Hassan, Shahnawaz Qureshi, Mohammad Alsulami, Ali Zia, Sultan Alyami, Syed Muhammad Zeeshan Iqbal, Sajid Anwar, Asadullah Shaikh. "Genre-aware user profiling using duration count matrices: A novel approach to enhancing content recommendation systems." PLoS ONE (2025). https://doi.org/10.1371/journal.pone.0312520