Mallick, S., Burman, R. R., Padaria, R. N., Mahra, G. S., Aditya, K., Shekhawat, K., Satyapriya, Paul, S., Sahu, S., Bishnoi, S., Singh, R., Manjunath, K. K., Saini, S., Mukherjee, S. (2025). Exploring farmers’ psychological perspectives on multimedia-based agro-advisory services. Scientific Reports. https://doi.org/10.1038/s41598-025-92936-3