Examining the impact of social media usage on start-ups performance: Mediating role of brand image - Emmanuel Bruce; Zhao Shurong; John Amoah; Sulemana Bankuoru Egala; Philip Adu Sarfo; Bernard Ekow Baidoo; Dennis Akomanyi Darko; Luo Ailing; Ynag Yongxing (PLoS ONE, 2025)