Haowei Liu, Farah Raihana Ismail, Weihang Zhang, Ping Zou, Tarak Hussain, Yogesh Kumar Sharma, Umesh Kumar Lilhore, Sarita Simaiya, Lidia Gosy Tekeste. "A scalable hybrid framework for boosting customer experience and operational efficiency in e-commerce." Scientific Reports, 2026. doi:10.1038/s41598-026-37437-7